- 目录
第1篇 浅谈写英语广告词的技巧
浅谈写英语广告词的技巧
一 、广告英语的词法特点
（一） 选用简明易懂的常用词
广告用语须通俗易懂，使读者尽快得到信息。下面是两则宾馆的广告：
(1) take time. any time. (无论何时，享受生活。)
连用两个time，语言简洁、明快。
(2) the colorful world doesn’t stop when it’s nighttime. （夜晚时分，这里的世界依然五彩缤纷。）
寥寥数语，却能吸引旅客在此过夜，多么富有感染力的广告语言。
(3) lose ounces, save pounds. (失去几盎司，省下几英磅。)
上面是一则减肥食品的广告。pounds 一语双关，既可代表“英镑”（货币单位），又可代表“英磅”（重量单位），但在本广告中应指“英磅”，与其前的“盎司”相对比，妙趣横生。使读者不难理解，该食品价廉物美又不会使人发胖。
(4) once tasted, always loved （一旦品尝，爱之终生。）
行文浅显易懂，简洁明了，却能引起顾客对此食品垂涎三尺。
(5) my goodness! my guinness! （我的天啦！guinness啤酒！）
通俗的语言，容易上口，便于记忆，道出了饮用guinness 啤酒时赞不绝口的情景。
（二） 模拟新造词
新造词使语言变得生动活泼，引起读者的感知而达到促销的目的。
下面是几则典型的言简意明、巧用生造词的户外广告(outdoor advertising)，这些生造词读起来令人神往，看起来清醒悦目。现在，让我们好好地领悟和分析一下吧：
(1) what could be delisher than fishes? (有什么比fishes更美味的呢？)
广告的设计者为了造成与后面的fishes押韵，把delicious一词的读音和dishes一词的拼写结合起来，生造一个delisher
，使读者无论从读音和字形，都领悟其意，而且全句行文简单，一目了然。
(2) surefit shoe ltd. （舒飞鞋业有限公司）
surefit这个生造词的使用，使人一下就想起surely to fit your feet (一定合你的脚), 自然穿上它便可让你“舒舒服服地飞了”。
(3) easiphit plc (逸飞鞋业公营有限公司)
easiphit这个生造词，使人不加思索地想起easy to fly。言下之意就是穿上此鞋可以安逸自在地飞。
(4) ezyrub （“易擦”鞋油）
ezy 与easy同音，与rub组成复合生造词，言简意明。既道出了产品的名称、又表述了产品的质量。
(5) hi-fi, hi-fun, hi-fashion, only from sony.（高度保真，高级趣味，高尚名流，来自索尼。）
这是日本索尼公司的.音响设备广告。hi-fi 即high fine (quality)， hi-fun 即high fun，hi-fashion 即high fashion。三个复合生造词，无论是读音和词形，都给人以简明易懂，耐人寻味的启示，产生普通语言不可达到的效果。但模拟生造词时，必须音、形结合，浅显易懂，使之比原文更简单明了，生动活泼，切勿无理滥造，适得其反。
（三） 运用动感性动词
运用动感性动词是广告英语词法中的一个突出特点。因广告的最终目的是使消费者购买其商品，所以在词语的使用方面以动感性强的词语来产生更好的感觉效果。如buy和spend这类词在广告英语中是很少见的，而只能运用其他动词来“感化”顾客，使它产生买的意愿，从而自愿主动地购买某种商品。如下列一则有关电脑的广告，用了十多个动词，每一个动词都代表了一种不同的服务，自然把顾客感化得非买不可了：
标题：we do a lot of things to computer systems
正文：we fin
ance. we lease them. we upgrade them. we configare them. we improve them. we customise them. we assert them. we package them. we store them. we deliver them. we protect them. we install them. we network them. we integrate them. we support them. we serve them.
这则广告运用了大量的动词构成一幅服务动态图，吸引顾客购买。
第2篇 英语广告词
22条英语广告词
1.time always follows me. (rossini) 时间因我存在。(罗西尼表)
2. buick—your key to a better life and a better world. ( buick) 别克—通往美好生活的秘诀。(别克)
3. to be true forever. (haier) 真诚到永远。
4. nba, where amazing happens. nba 奇迹发生的地方。
5. time is what you make of it. (swatch) 天长地久。(斯沃琪) 6. the sign of excellence. (omega) 凝聚典雅。(欧米茄)
7. for the road ahead. (honda) 康庄大道经典英文广告词大全经典英文广告词大全。(本田)
8. quality never goes out of style (levi’s) 质量与风格共存。(李维斯)
9. our wheels are always turning. 我们的车轮常转不停。(五十铃汽车)
10. nobody is perfect. 没有一个人的身材是十全十美的'。(苗条健身器材)
11. the globe brings you the world in a single copy. 一册在手,纵览全球(《环球》杂志)
12. live well, snack well. 美好生活离不开香脆的饼干。(斯耐克威尔士饼干)
13. we're the dot. in. com#. 我们就是网络。(太阳微系统公司)
14.good to the last drop. ( maxwell) 滴滴香浓，意犹未尽。(麦斯威尔咖啡)
15.obey your thirst. (spirit) 服从你的渴望。(雪碧) 16.the new digital era. (sony) 数码新时代 (索尼影碟机)
17.we lead. others copy. (ricoh) 我们领先，他人仿效经典英文广告词大全百科。(理光复印机)
18.impossible made possible. (canon printer) 使不可能变为可能。(佳能打印机)
19.take time to indulge. (nestle ice cream) 尽情享受吧!(雀巢冰激凌)
20.the relentless pursuit of perfection. (lexus) 不懈追求完美。(凌志轿车)
21.poetry in motion, dancing close to me. (toyota) 动态的诗，向我舞近。(丰田汽车)
22. com#e to where the flavor is. marlboro country. 光临风韵之境——万宝路世界。(万宝路香烟)
第3篇 公益英语广告词
1.saving water is an important measure to implement the strategy of sustainable development.
2. efforts to create water-saving cities and implement sustainable development.
3. vigorously popularize water-saving appliances.
4.it is the common responsibility of the whole society to save water and protect water resources.
5. both open source and throttling, which are the priority of throttling, anti-pollution and scientific open source, comprehensive utilization.
6.the state shall plan water and practise strict water conservation.
7.to cherish water, love water, save water, start from me.
8.we will continue to put water conservation first and strive to build water-saving cities.
9.to save water and benefit mankind, we have a good time in the present.
10. water, scientific water, self-consciously saving water.
11. strengthening the management of water conservation in cities, saving and protecting urban water resources.
12.efforts should be made to establish a water-saving economy and a water-saving society.
13. protect water resources and promote the development of the western region; save every drop of water and create a water-saving city together.
14. saving water is the duty and obligation of every citizen.
15.water is the source of life, the blood of industry, the lifeblood of the city.
16.to cherish water is to treasure your life.
17.please cherish every drop of water.
18.the world is short of water, china is short of water and the city is short of water. please save water.
19.waste water is shameful, save water glorious.
20. water is an irreplaceable precious resource.
21. economize water, remake reasonable use of water, scientific water.
22.set up a good fashion for everyone to treasure and everyone to save water.
23.if we don't save every drop of water, the last drop of water on earth will be h
24.fish that children know only are loach.
25.now, humans are thirsty for water. what happens to the earth in the future?
26. saving water is every citizen's responsibility and obligation!
27. water use is an important measure to implement a sustainable development strategy.
28. to create water-saving cities and implement sustainable development.
29. force to popularize water-saving and water-saving appliances.
30 water and water protection are the common responsibilities of the whole society.
31 both the throttling and the stress, the priority of throttling, the decontamination as the basis, the scientific open source, comprehensive utilization.
32. plan the use of water and practice strict conservation of water.
33.love water, save water, start from me.
34.save water in the first place and try to build water-saving cities.
35.water and the benefit of mankind, the benefit of the present and the success.
36. water, scientific water, voluntary water conservation.
37. city water conservation management, economy and protection of urban water resources.
38. a water-saving economy and a water-saving society.
39. resources to promote the development of the western region; save every drop of water and create a water-saving city together.
40. water is the duty and obligation of every citizen.
the source of life, the blood of industry, the lifeblood of the city.
41. it is to treasure your life.
42. every drop of water.
43. water, china's water shortage, urban water shortage, please save water.
water is a shame, saving water is glorious.
44. valuable resources that can be replaced.
45. water, heavy in reasonable water, scientific water.
people cherish the good fashion of saving water.
46. the source of life, the lifeblood of agriculture, the blood of industry!
47the class and your own life, please cherish every drop!
48people treasure water, everyone saves water good fashion!
49. implement the policy of 'open source throttling and emphasis on saving flow'!
50.create water-saving agriculture, industry and city activities to build a water-saving society!
第4篇 30个值得学习的英语广告词
30个值得学习的英语广告词
1.good to the last drop．滴滴香浓，意犹未尽。（麦斯威尔咖啡）
2.obey your thirst． 服从你的渴望。（雪碧）
3.the new digital era． 数码新时代。（索尼影碟机）
4.we lead. others copy．我们领先，他人仿效。（理光复印机）
5.impossible made possible．使不可能变为可能。（佳能打印机）
6.take time to indulge． 尽情享受吧！（雀巢冰激凌）
7.the relentless pursuit of perfection．不懈追求完美。（凌志轿车）
8.poetry in motion, dancing close to me．动态的.诗，向我舞近。（丰田汽车）
9.come to where the flavor is. marlboro country．光临风韵之境——万宝路世界。（万宝路香烟）
10.to me, the past is black and white, but the future is always color．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒）
11.just do it. 只管去做。（耐克运动鞋）
12.ask for more. 渴望无限。（百事流行鞋）
13.the taste is great. 味道好极了。（雀巢咖啡）
14.feel the new space. 感受新境界。（三星电子）
15.intelligence everywhere.智慧演绎，无处不在。（摩托罗拉手机）
16.the choice of a new generation.新一代的选择。（百事可乐）
17.we integrate, you communicate.我们集大成，您超越自我。（三菱电工）
18.take toshiba, take the world.拥有东芝，拥有世界。（东芝电子）
19.let’s make things better.让我们做得更好。（飞利浦电子）
20.no business too small, no problem too big.没有不做的小生意，没有解决不了的大问题。（ibm公司）
21.m&ms melt in your mouth, not in your hand.(m&ms) 只溶在口，不溶在手。(m&m巧克力)
22.good to the last drop. (maxwell) 滴滴香浓，意犹未尽。(麦氏咖啡)
23.time is what you make of it. (swatch) 天长地久。(斯沃奇手表)
24.make yourself heard. (ericsson) 理解就是沟通。(爱立信)
25.start ahead. (rejoice) 成功之路，从头开始。(飘柔)
26.things go better with coca-cola. (coca-cola) 饮可口可乐，万事如意。(可口可乐)
27.connecting people.(nokia) 科技以人为本。(诺基亚)
28.a diamond lasts forever. (de bierres) 钻石恒久远，一颗永流传。(第比尔斯)
29.mosquito bye bye bye. (radar) 蚊子杀杀杀。(雷达牌驱虫剂)
30.a kodak moment. (kodak) 就在柯达一刻。(柯达相纸/胶卷)
第5篇 经典英语广告词集萃
经典英语广告词集萃
welead,otherscopy．我们领先，他人仿效。（理光复印机）
impossiblemadepossible．使不可能变为可能。（佳能）
taketimetoindulge．尽情享受吧！（雀巢）
therelentlesspursuitofperfection．(lexus)不懈追求完美。（凌志轿车）
cometowheretheflavouris．(marlborocountry)光临风韵之境——万宝路世界。（万宝路）
tome，thepastisblackandwhite，butthefutureisalwayscolor．对我而言，过去平淡无奇；而未来，却一直是彩色的。（轩尼诗酒）
askformore.渴望无限。（百事）
let'smakethingsbetter.让我们做得更好。（飞利浦电子）
buyaustralia,buyyouajob.买澳大利亚货，给你买份工作。(澳大利亚)
timeiswhatyoumakeofit.(swatch)天长地久。（斯沃奇手表）
makeyourselfheard.(ericsson)理解就是沟通。(爱立信）
engineeredtomovethehumanspirit.(mercedes-benz)人类精神的动力。（梅塞德斯-奔驰）
fresh-upwithseven-up.(seven-up)提神醒脑，喝七喜。（七喜）
connectingpeople.(nokia)科技以人为本。（诺基亚）
fortheroadahead.(honda)康庄大道。(本田)
therelentlesspursuitofperfection.(lexus)追求完美永无止境。（凌志汽车）
communicationunlimited.(motorola)沟通无极限。（摩托罗拉)
focusonlife.(olympus)瞄准生活。（奥林巴斯）
worldinhand,soulincyber.(microsoft)掌中乾坤,梦之灵魂。（微软）
allyourimaginationscanbecreated.（dell）一切依你而为。(戴尔电脑)
insearchofexcellence.(buick)志在千里!(别克轿车)
obeyyourthirst．服从你的渴望。（雪碧）
constructionissolidifiedart,artisflowingconstruction.建筑是凝固的艺术，艺术是流动的建筑。（艺术建筑）
it`snotenoughthatwedoourbest,wehavetodowhat`srequired.人尽其力，力尽其能。（荣威轿车）
inthecompanyofmasters尊贵人生大师随行。(奥迪a8)
accuracymakesbrand.(suzuki)精准缔造品牌。(铃木)
attheheartoftheimage(nikon)影像.从心。(尼康)
romanceinheart（borel）浪漫在心。（瑞士依波路表）
everosegold,rolexmade.(rolex)永恒玫瑰金，劳力士锤炼。（劳力士）
greathistoriccapitalbybrightgenerationbygeneration.(beijing)千古京都，代代锦绣！（北京）
taketoshiba,taketheworld.(toshiba)拥有东芝,拥有世界。(东芝)
nobusinesstoosmall,noproblemtoobig.(ibm)没有不做的小生意,没有解决不了的大问题。
(ibm)playpartinhistory参与历史。（1984洛杉矶）
harmonyandprogress和谐、进步。（1988汉城）
friendsforlife永远的'朋友。（1992巴塞罗那）
thecelebrationofthecentury世纪庆典。（1996亚特兰大）
fromaroundtheworldtoflowerasone让世界凝聚成一朵花。（1998长野）
sharethespirit分享奥林匹克精神。（2000悉尼）
lightthefirewithin点燃心中之火。（2002盐湖城）
welcomehome欢迎回家（2004雅典）
aneverburningflame永不熄灭的火焰。（2006年都灵）
oneworldonedream同一个世界、同一个梦想。（2008北京）
fromzerotohero.（themask）从0到英雄。(变相怪杰)
doubleincomesnokids.(dink)无孩夫妻。（丁克）
thepowerofdreams(honda)梦的力量（本田）
